When it comes to custom cookie boxes, the possibilities are the same and less. But if you have a tangible product, then you’re limited by the fact that cookies cannot be mailed or shipped to consumers. It’s difficult to create a lot of visibility for your custom cookie packaging without spending a substantial amount of money. However, there are still plenty of options for promoting and marketing your brand on a local level.
Whether it’s for an event, or as part of your overall marketing efforts, you must be able to come up with some creative ways to market your luxury cookie boxes. After all, without any promotion, no one is going to take notice –– and what good is the custom packaging if no one does?
Here’s a list of ideas you can use to put audio cookie packaging. Be sure to check out the tips and strategies to substantially improve your marketing efforts.
Create A Hashtag:
Hashtags are often using for online conversations, but the concept can be appling to brick and mortar businesses too. By creating a hashtag for your brand, you invite customers to use it when talking about your company –– which could lead to more e-commerce sales as people talk about their experiences on social media.
In fact, in a study of Fortune 500 companies conducted by digital agency Huge, 73% Of consumers said they trust peer recommendations from friends and family above all other forms of marketing.
By making a unique hashtag for your cookie boxes, you can engage with customers on social media who are posting about your company.
Create A Referral Program:
One of the best marketing ideas for a business is its referral program. This means that when someone has a customer who needs custom cookie boxes, they’ll refer that person to you, after that they get a percentage of the sale(usually 5-10%) and you get a new customer at no cost. The only catch is that you must have excellent customer service records so that people will feel confident sending other people your way.
Give Away Samples:
To promote your custom cookie boxes, try giving away samples. Giving away cookies to consumers is an ideal way to introduce them to your business and build trust with potential customers. Cookies are a great way to interact with your customers and encourage them to try out your custom luxury packaging.
If you’re ever at a local fair or festival, set up a table and offer free cookies, or give them away at the end of your grocery store visit, the options are endless.
Start A Newsletter Campaign:
cookie Packaging: Starting a newsletter campaign is an effective way to get your name in front of new customers and keep existing ones updated on what’s going on with your business. Since most email inboxes are already packing with newsletters, you need to make sure yours stand out to get any readership at all.
To make your newsletter unique, do your research, establish a regular schedule for sending out the newsletter, make sure that you’re giving good information, and make it easy for your customers to contact you.
Involve Local Bloggers and Influencers:
It’s no secret that blogging is a highly effective form of content marketing. Bloggers are extremely receptive to your brand, and their audiences can be incredibly loyal and influential. Getting involved with the local blogging community and influencers can be an excellent way to build brand awareness, support your business, and win new customers.
cookie Packaging: Reach out to bloggers in your area who cover food-related topics. Bloggers are always looking for unique ways to promote their blogs and get their names out there. Creating and maintaining these relationships takes time and effort, but it’s worth the effort not just for their social reach and marketing survey but also for the general support they may give you as you work on growing your business.
Run Contests On Social Media:
Running contests on social media is a great way to not only get new likes and followers but also get your brand into the hands of people who may not have heard of your cookie boxes otherwise.
You can hold contests on Facebook and Twitter, Where you can ask people to like or follow you to be entering in a draw. Contests are also great because they allow you to create brand ambassadors by rewarding the winners with free products. This is a great way to reward loyal customers while allowing them to keep your business in their minds when they go shopping.
Use Signage To Push Your Brand:
It can be tempting to think of your sign as little more than a piece of decoration. But signage is one of the most powerful ways you can promote your luxury cookie boxes, and it doesn’t cost time to make an impact with it. The simplest way to put a sign to work for you is by choosing the perfect location.
Since people are using to seeing signs on storefronts, owners often overlooked the importance of having a sign on their building’s exterior. It’s important to take advantage of the extra space available on these walls. A well–placed sign can be an attractive calling card for your business and give people who might not otherwise know about it a reason to stop in.
Work With Other Businesses That Share Your Target Audience:
cookie Packaging: Another way to promote your custom cookie boxes is to work with other businesses that share your target audience, whether it’s a similar business or an allied industry.
This concept of cross-marketing is an easy, low–cost way to expose your brand and what you do to your ideal customers, who are already interested in what you have to say. This will help you, Brandon, your customer base, reach new audiences, and increase your sales.
Give Discount To Email Subscribers:
One way to save money on marketing is by offering special deals and promotions to email subscribers. For example, you could offer your email subscribers a 10% discount on their next order if they sign up for your email list.
Giving a discount isn’t just a good way to encourage people to sign up for your list—it also gives them an incentive to buy something from you again in the future. Another option is to offer free shipping on orders over $100. That way new customers have a reason to spend at least $100 when they buy from you, and existing customers have an incentive to order more things.
Get Involved In Community Events:
cookie Packaging: As a local business, you have a lot to gain by supporting your community. Find out what’s going on around you and get involved. Plan events that are fun for your customers and set up booths and events that appeal to your target audience. The more people you get to know, the better you will be able to tailor to your customers’ needs.
By partnering with these organizers to promote your Products there are events, as you get the added benefit of being seen by people who might not have found out about you otherwise.
While there are, of course, many other things you could do to market your custom cookie boxes, this list should get you starting. As we mentioned earlier, it’s important to do your research and find out what will work best for your brand. Ideally, you will strike up a nice balance of cost-effective tactics that will ultimately reach more customers with the luxury cookie boxes you provide.