Black Friday and Cyber Monday sales are coming up faster than you think — so if your business is thinking about doing a giveaway around either of those sales holidays, you need to order your products ASAP. Giveaways are a great way to drive sales both online and in store, but you need to pick a compelling product that will incentivize potential customers to make a purchase.
If you’re in need of inspiration, here are nine of our favorite giveaway ideas for Black Friday and Cyber Monday in 2022, from cookie gift sets to custom phone cases:
Coffee, Tea, or Hot Chocolate
Caffeine makes the world go round, with more than 80% of U.S. adults drinking it each day. Even people who don’t drink caffeine regularly still enjoy a hot beverage on a cold winter day. Thus, doing a giveaway of drinks and related accessories for coffee, tea, or hot chocolate is an awesome Black Friday or Cyber Monday giveaway idea. If you want to be extra festive, go with a hot chocolate gift set, or keep things timeless with a more versatile set of coffees or teas instead.
Speaking of drinks, other beverages such as wine, beer, and cocktails are always popular around the holidays. While giving away these beverages can be tricky unless you have your liquor license, you’re totally in the clear if you choose drinkware, wine accessories, and other non-consumable items in this category. Keep things classy with a gift set of fancy chocolates and insulated wine glasses, or go more casual with some pint glasses and snacks for beer drinkers. There are even some at-home cocktails kits available that include everything you need to mix drinks except the liquor.
Cookies and Holiday Treats
If you want to select some kind of consumable for your Black Friday giveaway, but want to stay away from beverages for whatever reason, then we definitely suggest that you check out cookie gifts sets and other holiday treats. Not only are they seasonally appropriate, but they also have almost universal appeal, making them an excellent option when you are planning to give the product away to a wide selection of customers. This is an especially great giveaway idea for retail stores, since many shoppers go to multiple places on Black Friday and need a little snack to keep their energy up.
There’s nothing better than cuddling up underneath a warm blanket on a cold, snowy day — which makes a cozy blanket emblazoned with your company logo the perfect Black Friday giveaway.
Choose from many different styles of blanket, from an indoor sherpa throw to an insulated outdoor puffy blanket to a picnic blanket with a water-resistant PVC backing. If you have the budget, we recommend picking something a little nicer rather than going with the cheapest option possible so that your giveaway will be a compelling incentive that gets customers in the door or onto your website.
Cold Weather Apparel
Speaking of colder weather, winter apparel is another one of our favorite giveaway ideas for Black Friday and Cyber Monday. There are so many options to choose from, including beanies, gloves, scarves, coats, jackets, sweaters, socks, and even shoes (yes, you can totally get custom shoes!).
For a premium giveaway, choose something like The North Face jacket with embroidery, while you can keep things more affordable for a bulk giveaway with custom knit socks with an all-over pattern.
Phone Cases and Accessories
Custom phone cases and accessories of various kinds are a fantastic year-round giveaway, and they work very well for Black Friday and Cyber Monday too. There are literally hundreds of giveaway ideas in this category for every budget and audience, from phone grips to media stands to power bands to phone dry bags. To narrow down your options, identify which demographics you are trying to reach with your Cyber Monday giveaway and then decide what phone accessories you want to give away based on that.
If your brand caters to kids of all ages, then the ever-popular fidget toys are sure to appeal to both the young and the young at heart. There are many different types of fidget toys available, from the classic fidget spinner to the push pop bubble toys that mimic bubble wrap. Choose from keychains, phone cases, and more items to create an affordable bulk giveaway idea that will help get people into your store or drive them to your website during the busiest shopping weekend of the year.
Self-Care and Wellness Items
The holidays can be a very stressful time for a lot of people, which is why giveaways centered around wellness and self-care can be very compelling for end-of-year shoppers. These giveaways can take many forms, including gift baskets of spa products, essential oil diffusers, smart water bottles that track the user’s daily hydration, and percussion massage guns for at-home treatments.
Whether you are looking for a big ticket item for a raffle or a more affordable item for a gift with purchase, you should definitely consider the health and wellness vertical for your next Cyber Monday giveaway.
Many people travel during the holidays, whether it’s to visit family or to go on a fun vacation, making travel accessories another excellent idea. Go beyond the typical travel mug with custom packing cubes, duffel bags, travel workout sets, portable games, and other unique and exciting giveaway ideas. If your potential customers travel a lot, this is the perfect giveaway category to explore for your Black Friday and Cyber Monday giveaways this year.
What kinds of giveaways are you hoping to see around Black Friday and Cyber Monday this year? Have you had success with giveaways around these holidays in past years? Let us know in the comments below!