Did you know that there are more than 170 million blogs online today? Did you know that there are 1.5 billion blog readers around the world? Did you know that bloggers see a 22% increase in traffic from social media every year? Did you know that 78% of all marketers plan to increase their blog and content marketing strategy in the upcoming year? If you have read these statistics and many other studies about blogging, then it’s likely that for you they were quite mind-blowing! But how much do we really know about where people look for blogs and what kind of impact do they have on our lives? Are they just another social media platform or something more important than that? What can we learn from them and what should we take into account when creating our own blog and content marketing strategy?
Why Are Blogs Still Relevant?
When the very first blog was created in 1999, the Internet was just making its first baby steps as a mainstream platform. There were no smartphones, let alone any apps, there was no social media, no online dating, no WhatsApp, and the word “Google” wasn’t even on the radar yet. These were the days when blogging was something no one really knew about or cared about, and those who did were mostly IT specialists or people working in the media industry. But, as time passed and the Internet grew into what it is today, blogging became hugely popular and was adopted by both specialists and general users. Nowadays, there are millions of blogs on the Internet, and they have become one of the most important and effective ways to both engage with your audience and drive traffic to your website.
What Do People Look For When Finding Blogs?
At the very beginning, people mostly looked for blogs when they had a specific topic they wanted to explore and they didn’t know where to start. They went online to find information and create a strategy for the topic of their own. For example, if you wanted to create a content marketing strategy for your business, you would need to research what others are doing and how they’re doing it. This way, you would be able to benefit from their success and avoid their mistakes. Now, people look for blogs in a totally different way. Although many people still want to research a topic and find information, the majority of people are also looking for something else. They’re looking to engage with someone who is an expert in the field they’re interested in. They want to follow an author and be updated on new content regularly.
Which Platforms Are Used To Find Blogs And Content?
As we’ve already seen, people look for blogs on different platforms, and the most widely used platform to find blogs and content is undoubtedly the Internet. The majority of people use search engines like Google, Bing, or Yahoo to track down the blog they want to read and subscribe to. If they want to find a blog post or piece of content, they will usually use the same search engine and type in the URL of that piece of content. The second most popular platform people use to find blogs and content is social media. It is there where many people find their favorite blogs and content. The most popular social media platforms like Instagram, Facebook, YouTube, and Pinterest are great places for bloggers to grow their audience and show off the content they create.
How Important Is SEO When Creating A Blog?
If you want to create a blog that grows your traffic and has a high conversion rate, you need to ensure that the blog is optimized for search engines. Creating a blog post or article that is optimized for search engines can have a dramatic impact on your traffic and sales. For example, let’s say that you create a blog post about how to grow your money using smartphone apps. If you don’t optimize the blog for search engines, it might not bring as many readers to your site as you want it to. But, if you optimize the blog for search engines, it might bring thousands of readers to your site who want to learn about how to grow their money using smartphone apps. That’s why all bloggers should spend time researching how to optimize their blog for search engines. And there are many ways to do this. You can use the right keywords in your title, write meta descriptions, include relevant images, and create an engaging blog post.
Which Type Of Content Drives The Most Traffic?
There are several types of content that get the biggest traffic on blogs, and these would change depending on the specific topic. The first type would be video content, which is something that was once considered very difficult to create. But now, with the help of services like YouNow, it’s something that anyone can do. Video content has become one of the biggest topics in blogging, and it’s one of the most effective ways to get your message across to your audience. The second type would be social media content, as people are always looking for ways to increase their engagement on social media. And the third type would be GIFs, which are something that most people don’t really consider creating, but can be really effective when used properly.
How Can Brands Grow Their Audience With Blogging?
If you want to grow your audience using blogging, you need to create content that engages your audience and engages them frequently. The more often you update your audience with new and interesting content about your industry, the more likely they are to stick around and become engaged with you. For example, let’s say you create a blog about marketing. Instead of just publishing one blog every month, you publish one blog every day, five days a week. You publish a total of 365+ blog posts per year: The number of followers you have on your blog would grow dramatically, and you would most likely gain a lot of attention from other bloggers and marketing professionals. With blogging, it’s important to remember that you have a very long-term strategy. While you might see an increase in your audience right away, it might take several months or even years before you really start to see the results you want.
Final Words
Blogs are still a massively popular and effective way of engaging with your audience and growing your traffic. The Internet is a place where people go to find information that interests them, and it’s a place where people go to get entertained. Blogs are a place where you can find both information and entertainment. And blogging doesn’t just apply to just blogging your own content, but there are opportunities to guest post on other blogs and even use blogging as a form of journalism. All you need to do is find a topic that interests you or that you have expertise in and create your own blog. You can do this on your own website or on a platform like Medium. Once you have your blog, you need to find ways to promote it, like sharing it on social media or sending an email to your email list.
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