There are many benefits to be gained from investing in a standing banner. Not only do they provide an eye-catching and stylish way to advertise your business, but they can also be used to great effect at trade shows and other events.
However, in order to get the most out of your investment, it is important to consider 10 key factors before making your purchase.
1. Decide on the purpose of the banner.
Before you start shopping around for a standing banner, it is important to take a step back and think about what you hope to achieve with it. Are you looking to use it as a way to attract attention to your business premises? Or will it primarily be used at events and trade shows? Once you know how you intend to use the banner, you can start to narrow down your options.
2. Consider the size and placement of the banner.
The next thing to think about is where you will be using the banner and how much you space have available. If you are planning on using the banner indoors, then you will need to make sure that it is small enough to fit through doorways and doesn’t obstruct walkways or fire exits. If you intend to use the banner outdoors, then you will need to factor in wind resistance and ensure that it is securely fastened down.
3. Choose a material that is durable and easy to clean.
Standing banners are frequently placed in high-traffic areas, which mean that they are likely to get dirty over time. For this reason, it is important to choose a material that is easy to clean and won’t be damaged by regular exposure to the elements. One option is to opt for a banner made from PVC, which is both durable and weatherproof.
4. Consider the weight of the banner.
If you are planning on using your banner at trade shows or other events, then it is important to consider the weight of the banner. You will need to make sure that it is light enough to transport easily and that it can be set up quickly and without too much effort.
5. Choose a design that reflects your brand identity.
When creating the design for your standing banner, it is important to think about how it will reflect your brand identity. The colours, images and text that you use should all be in line with the rest of your marketing materials. This will help to create a consistent look and feel for your business and make it easier for customers to recognize your brand.
6. Make sure that the banner is easy to read.
Standing banners are often placed in busy areas, which mean that they need to be able to grab attention quickly. For this reason, it is important to make sure that the design of your banner is clean and easy to read. Avoid using too much text or complex graphics and opt for a simple message that can be easily understood at a glance.
7. Think about the cost of the banner.
When choosing a standing banner, it is important to think about the cost. Not only do you need to factor in the initial purchase price, but you also need to consider the cost of shipping and any additional accessories that you might need. It is also worth considering the long-term costs, such as storage and maintenance.
8. Choose a supplier that offers a warranty.
When investing in a standing banner, it is important to choose a supplier that offers a warranty. This will give you peace of mind that you are covered in the event that anything goes wrong with the banner.
9. Consider the delivery timescale.
If you have an upcoming event that you need your banner for, then it is important to consider the delivery timescale. Make sure that you order your banner well in advance to avoid any last-minute rush.
10. Ask for proof before you commit to purchase.
Finally, before you commit to purchasing a standing banner, make sure that you ask for proof. This will allow you to see how the final product will look and ensure that you are happy with the design. Once you have received the proof, you can then go ahead and place your order.
These are the key points to bear in mind when choosing a standing banner for your business. Make sure that you take the time to consider all of the options and choose a banner that is right for your needs.